New White Paper Reveals What Trade Show Attendees Say Are Best Practices In Attracting Them To Trade Show Displays Including The Value of Products, Trade Show Booth Staffers and Promotions
/EINPresswire.com/ TORONTO, CANADA- Skyline Exhibits, designer and builder of trade show displays, has sponsored a new white paper called “What Attendees Tell Us About Best Practices.” This white paper by Marketech reveals what 3,341 trade show attendees, in interviews held at 30 events, said caused them to visit trade show exhibits.
Skyline has sponsored this new research report and made it available free to exhibitors.
“Skyline was honored to sponsor this landmark study,” said Michael Thimmesch, Director of Industry Relations for Skyline Exhibits. “When exhibitors understand what attendees are looking for at trade shows, it gives exhibitors deeper insights into making better connections with clients and prospects who visit their trade show booth.”
The white paper described several major findings about exhibiting best practices:
•The value of people, product, and promotions in attracting visitors to trade show booths.
•When sponsorships do and don’t add value
•The incredible value of a proactive booth staffer
•To influence attendees to buy, help them learn
Other best practices advocated include:
•Create a reason for attendees to put you on their “must see” trade show list
•Ask your sales reps to invite their customers and prospects
•Be sure to train your staff to best engage with attendees
•Create a learning environment in your exhibit to drive purchasing behavior, and be creative in transforming known information into something new
•Teach technicians to mention your brand name while they do demonstrations to increase memorability with attendees
•Pay attention to non-customers and influencers, too, because they can spread the word to buyers, too
•Increase memorability with hands-on demos
The size of this study – based on over 3,000 interviews – gives exhibitors an overwhelming body of evidence that reveals proven ways to improve a trade show program.
About Skyline Exhibits:Skyline Exhibits is North America’s leading brand of exhibit systems and is known for exceptional customer service, high-quality manufacturing, cost-saving portability, innovative functionality, creative design and exhibitor education. With 9 locations in Canada and over 20 integrated exhibit systems ranging from banner stands to full-blown island exhibit systems, state-of-the-art production of large-format graphics and options for exhibit rental and services, Skyline provides exhibit solutions for virtually any size or budget.
Press Release Courtesy of Online PR Media