/EINPresswire.com/ 28 FEBRUARY 2012 – A new piece of research carried out by voucher codes specialist DiscountVouchers.co.uk has shone a light on UK regional shopping habits. The website’s poll has found that in the UK, it is the financially under pressure middle class who are the biggest users of retail vouchers.
Britain’s web-savvy middle classes indicated to the money-saving website that they like to keep in touch with their premium brands while also keeping an eye on their budgets.
The DiscountVouchers.co.uk research found the top ten voucher using places in the UK to be:
• Twickenham
• Guildford
• Truro
• Chester
• Canterbury
• Durham
• Dorchester
• Doncaster
• Motherwell
• Chelmsford
Gerard Doyle, DiscountVouchers CEO, commented: “Interestingly it was Twickenham and Guildford that topped our poll to find the places that use the most voucher codes to save money. Shoppers in those two places are almost four times as likely as the average UK consumer to use retail deals and codes to get themselves savings.”
“Liverpool and Leeds were revealed to be the places where shoppers least use online vouchers. People in those cities were shown to be three times less likely that the UK average to make savings using retail deals and codes.”
The DiscountVouchers.co.uk site has seen high demand for vouchers for premium ‘middle class’ retail labels recently, names such as Ocado, White Stuff, M&S and French Connection.
The top ten UK places which least use online vouchers were shown to be:
• Liverpool
• Leeds
• Sunderland
• Telford
• Dundee
• Luton
• Glasgow
• Wolverhampton
• Bradford
• Edinburgh
For more information visit www.discountvouchers.co.uk
/ends.
Image
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CEO Gerard Doyle gearing DiscountVouchers.co.uk towards the daily deals market.
About DiscountVouchers.co.uk
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.
Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.
For more information visit www.discountvouchers.co.uk
Media contact –
Denise Wales & Verity Garber
Context
discountvouchers@contextpr.co.uk
T: 01625 511966
