/EINPresswire.com/ Mark Catlin is excited to announce his accomplishment with the Beef Jerky advertising campaign.
By now, a high percentage of the cable television audience in the United States has seen at least one of the Jack Link’s Beef Jerky “Messin’ with Sasquatch” television advertisement. Mark Catlin, a member of the marketing team that created these spots, describes the basic “Messin’ with Sasquatch” formula as: “A group of friends are enjoying an outdoor adventure and snacking on Jack Link’s Beef Jerky when they happen to run across Sasquatch in the wild. While contemplating the situation and enjoying a bite of jerky, one of the group has an inspiration that they should play a prank on Sasquatch. In the end, however, Sasquatch gets the last laugh.”
According to Mark Catlin of Apple Valley, “The initial creative idea for the campaign was to bring the iconic Sasquatch (Bigfoot) legend to life in order to catch people’s attention, entertain them with humor, build initial brand awareness, and help define the brand message: Feed Your Wild Side.”
“After the overwhelming success of the initial 4 spots that were launched in 2006, Jack Link’s and their agency partners created more than a dozen additional ‘Messin’ With Sasquatch’ :30 second commercials, including numerous alternate ending or online only versions that have received millions of online views,” noted Mark Catlin.
When the campaign idea was first proposed, Mark Catlin of Apple Valley, MN, was working as the Senior Brand Manager for Jack Link’s Beef Jerky. Along with the VP of Marketing, Mr. Catlin was responsible for concept ideation, testing and refinement, media strategy, commercial production, editing decisions, and management of all agency partners.
Developing a winning ad campaign can take months of effort and millions of dollars. Often, ideas are tweaked significantly between initial concept and execution. “It becomes a give-and-take process between the agency creative team, the commercial director, and the final decision-maker…the client” says Mark Catlin. “It’s our responsibility to make sure the brand is properly represented and that the company’s goals are met, but we were always careful not to stifle the creativity and humor that made these spots so appealing to consumers. It’s a bit of a balancing act.”
In the end, Mark Catlin of Apple Valley, MN, is extremely proud of the success of the campaign and the unbelievable results it has helped to generate for the company. The “Messin’ with Sasquatch” ad campaign has won multiple industry awards and has helped to make Jack Link’s Beef Jerky one of the biggest snack food success stories of the past decade.
About Mark Catlin of Appley Valley, MN
Mr. Catlin is a highly accomplished, strategic-thinking Marketing Professional with 10+ years of progressive consumer packaged goods brand management experience, with the past 3 years at the Director of Marketing level.
Media Contact:
Mark Catlin
PR
800-256-8763
http://www.socialmo.com
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