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Cadillac to Reveal ATS Sports Sedan at Detroit Auto Show

New Compact Luxury Model to Enter German-Dominated Entry-Level Segment

12/29/2011 // Andover, MA, USA // CambridgePRGroup // Bill DeLuca’s Woodworth Chevrolet Cadillac

Cadillac has the German luxury automakers square in its sights with its 2013 ATS sports sedan, which will make its official debut at the 2012 Detroit Auto Show in January. Slated to reach Cadillac dealers next summer, the new Caddy will also be the smallest in the lineup, making it a direct competitor against the Audi A4, Mercedes-Benz C-Class and BMW 3 Series.

Thus far, Cadillac has only released teaser photos of the ATS, but the shadowy shots reveal the crisp lines and sharp angles of the automaker’s Art and Science design philosophy. Edmunds’ says Cadillac fans can eventually expect coupe and convertible variants, as well as a high-performance V-Series model further down the road, but the first Cadillac ATS models to reach showrooms will all be rear-wheel-drive compacts of the four-door variety.

“The addition of the ATS will be key to Cadillac’s expansion both in America and globally,” said Bill DeLuca III, president of Andover, Massachusetts Cadillac dealership Bill DeLuca’s Woodworth Chevrolet Cadillac. “The 2013 ATS will be competing in the largest segment in the luxury-car industry, and Cadillac is positioning itself to steal a large enough chunk of the market to disrupt the German status quo. It won’t be easy, but the ATS is more than equipped to take on the competition.”

Cadillac will offer a trio of engines in the ATS, all of which are capable of keeping pace with the speedy competition, including two all-new four-cylinder engines. Base-model ATS vehicles will be powered by a naturally aspirated 2.5-liter engine, while the next rung up the performance ladder will feature a turbocharged 2.0-liter mill producing 270 horsepower and 260 pound-feet of torque. The likely range-topper of the ATS lineup is the 3.6-liter V6 engine that currently resides in the Cadillac CTS midsize sedan. It produces 318 horsepower, good for 18 more horsepower than the turbocharged V6 in the BMW 335i.

To ensure the ATS has the handling chops to match its acceleration, Cadillac spent an extensive amount of time testing on Germany’s famed Nurburgring, the longest permanent racetrack in the world. Approximately 16 miles in length, the Nurburgring, also known as The Green Hell, is a challenging mix of fast sweeping corners and tight sections that put a car’s chassis, brakes, suspension and engine to the test. With 90 turns and nearly 1,000 feet in elevation changes, a drive on The Green Hell makes any commute seem tame in comparison.

“Cadillac hasn’t cut any corners in the development of the ATS,” DeLuca noted. “It takes time and effort to build something that can stand up to the German luxury competition, and Cadillac has fully invested itself in creating vehicles that will not only compete, but will also create new benchmarks in their segments.”

That effort extends to Cadillac’s other new luxury car, the XTS full-size sedan. Replacing the Cadillac STS and DTS when it arrives at dealerships this spring, the 2013 Cadillac XTS features a direct-injected 3.6-liter V6 with an available all-wheel-drive system that should prove appealing to those in the Snow Belt. The XTS will also be the first vehicle to feature Cadillac’s CUE infotainment system, which combines navigation, communication and entertainment functions in an intuitive, customizable interface.

About Bill DeLuca’s Woodworth Chevrolet Cadillac:

Located on Main Street in Andover, Massachusetts, Bill DeLuca’s Woodworth Chevrolet Cadillac is a premier new and used Chevrolet and Cadillac dealer. They offer a wide variety of Chevrolet cars, trucks and SUVs, as well as the entire line of luxury Cadillac vehicles, and their expert service staff can diagnose and quickly repair any issue their customers have. Interested buyers can browse their current Chevrolet and Cadillac inventory online at, stop by their dealership at 339 N. Main Street in Andover, or find them on Facebook. Their friendly staff can also be reached by phone at 978-296-4145 to answer any questions.

Social Media Tags:Cadillac dealers, Massachusetts Cadillac, Cadillac CTS

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