10/26/2011
Montreal, Canada–It’s no secret that the World Wide Web and video-hosting sites contain millions of videos to pique any and all interests of a consumer. This can be intimidating to lawyers who are considering the launch of a lawyer video marketing campaign. It’s easy to think: “Well, why bother? There’s no way consumers are going to find my lawyer videos among all the competition and clutter—let alone watch them and take action.” But, you’re mistaken—because that’s simply not true.
With the help of an experienced lawyer marketing agency, that is knowledgeable in how consumers respond to lawyer videos and how to obtain top ranking on search engine results pages; your law firm videos can be found and viewed by consumers, potentially leading those prospects to call your law firm. The thing about lawyer Web videos is that the people who are watching your videos are not looking for recreation; they are looking for a lawyer to represent their case. The practice of law is need-driven, so if consumers are watching, they are interested.
Crafting short, sweet and to the point lawyer Web videos covering the topics that consumers need to know, will help to get potential clients interested and wanting to know more about your law firm. To engage consumers, lawyer Web videos need to capture the attention of your prospects and answer the questions that your legal experience tells you that they are seeking the answers to. Preemptively addressing their needs and putting a personal face on your law firm makes your website stickier and helps reduce the bounce rate.
After creating your lawyer videos, it’s important to syndicate the videos and upload them to video-sharing sites like YouTube with appropriate keywords, categories and file names to help boost SEO tactics and ensure that potential clients find the videos on the Internet. The Google Universal algorithm allows videos to appear on search engine results pages (SERPS) giving you the chance that both your website and videos appear on page one of search results.
Law firms can help turn lawyer Web video viewers into new clients by creating videos that:
• Talk about the potential client and their needs; not entirely about your law firm.
• Create videos that talk about common client questions and concerns.
• Talk about past cases and how you were able to help those clients.
• Educate the consumer on your fields of practice and position yourself as an expert.
• Provide short answers to client questions—be quick and to the point. Consumers typically want quick information.
• Be yourself and let potential clients get to know you.
Overall, if you craft quality lawyer Web videos that speak to and resonate with potential clients—instead of just trying to sell your law firm—you’re likely going to see an increase in the number of people contacting your law firm or visiting your lawyer website to learn more about your attorneys.
About the author:
For over 20 years, search engine marketing specialist Rene Perras has worked with law firms of all legal practices to create successful lawyer video marketing campaigns. For a free consultation and more information about lawyer video marketing, please contact Rene Perras at 720-ONE-RENE or visit Cepac.com.
