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Social Media Marketing: LinkedIn’s Use for Businesses

When embarking on a social media marketing campaign don’t overlook the importance of LinkedIn

07/19/2011 // Orlando, FL, USA // ~ Social Media Gal ~ // Lyn Giguere

When engaging in social media marketing, businesses of all sizes can greatly benefit from the use of the professional networking company LinkedIn. In addition to being a great way to catch up with old colleagues, gain valuable information pertaining to a business and even share news and updates about ones company, LinkedIn is also a valuable resource in fostering relationships with potential customers. With over 100 million professionals using LinkedIn, the right target audience for any market can be found on the social network.

Many people are familiar with the connectivity features built into LinkedIn for finding old colleagues, clients and classmates but a small percentage of LinkedIn users harness the network’s real power. Through discussion and closed networking groups, one can participate in conversations with professionals in their industry whom they may not have previously known. These groups are not only great places to rub shoulders with influential people but they can also provide new insight into industry topics and trends.

Another feature of LinkedIn for social media marketing is the LinkedIn Ad. Similar to Facebook advertising, LinkedIn Ad’s can target specific demographics. Many times LinkedIn will send new users credit for LinkedIn Ads but even without a credit these pay per click ads are effivie drivers of website traffic. Businesses can promote an event, product, their website, or a job they have available.

For more information on LinkedIn and social media marketing visit

Media Information:

Address: Orlando, FL
Phone: 407-334-4132

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