Hollywood, California-An electronic cigarette industry icon named Andy Gray made a bold proclamation about six months ago, by predicting that “celebrity endorsements are next in the world of electronic cigarettes.” While this prediction may have yet to ring true in a true paid endorsement, the blockbuster movie “The Tourist” features Johnny Depp’s character puffing on an e cigarette in various scenes.
The electronic cigarette is a breakthrough product designed to give off the physical action of smoking a tobacco cigarette, only with many new advances. For starters, the electronic or “e-cigarette” as it’s commonly called, does not contain tobacco, tar, or many of the carcinogens that are present in tobacco cigarettes. More importantly, the e-cigarette emits no foul odors or second hand smoke. This makes the flameless smoking device perfectly legal and permissible to smoke establishments that outlaw traditional smoking.
The device works with a battery, which heats up a nicotine (or nicotine-free) substance in a chamber called an atomizer. Once this is heated, a large amount of vapor is pushed through the end of the cigarette as the users puffs or “smokes” the device. The battery is connected to a piece called a cartridge or “cartomizer” which is the only part of the device which needs to be replaced. Most companies state that their devices give the user about 200-300 puffs.
While the industry and awareness of e-cigarettes has grown dramatically over the last two years, Gray has covered the rise of the industry on his popular e-cigarette review blog. Gray fields anywhere between 5 to 20 comments and questions from from future and current vapor cigarette smokers each day. Routinely handing out the latest coupon codes to the best brands of electronic cigarettes, he has become a respected industry expert and major advocate of electronic cigarettes. In the process his thoughts and quotes have been fuel for media, and he is constantly quoted in mainstream media.
“I’m happy to be an advocate for what has to be the greatest innovation in my lifetime,” said Gray. “I’m happy that Hollywood chose Johnny Depp to be lead role in introducing electronic cigarettes to a global audience through a major motion picture,” added Gray.
With Depp being the latest public figure to draw attention to the industry, it’s safe to say that electronic cigarettes will enter 2011 with a lot of steam.
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