08/23/2010 // Dallas, TX, USA // Lawyer SEO Marketing // Lawyer Marketing
Dallas, TX – Lawyers using Twitter for social media marketing know that the micro-blogging site is a great tool for finding what others are talking about in real time. Unfortunately, Twitter’s search features are limited in functionality and leave much to be desired. For a more efficient way of finding the information try Google Updates.
Google Updates can be found by searching for a key word or phrase as normal on Google, then selecting the Updates category from the left sidebar. Along with displaying results of tweets containing the searched for term, Google provides a timeline showing the popularity of the search term on the social media site over time. By default the timeline shows the current day but can be changed to cover the popularity of the given search term over a specified period of time.
Google Updates will be helpful for lawyer running their social media marketing campaign in-house. With limited time to devote to tweeting, lawyers can pinpoint what time of the day the most people are talking about subject matter surrounding their practice area. These are the times that it will be most important for the lawyer to spend active on Twitter. Lawyers can also use Google Updates to find Twitter users providing relevant content on a topic of interest. Once found, that Twitter user can be followed and a networking relationship can begin.
Lawyers using Twitter as part of a social media marketing campaign will want to take advantage of Google Updates as a means of exposure by placing key words in their tweets so that they are picked up in the Google Updates search results. In other words, lawyers need to make sure that their tweets contain what they do and what they’d like to be known for on Twitter.
This law firm social media marketing tip is brought to you by Lawyer Marketing. Lawyer SEO Marketing helps law firms and solo attorneys achieve maximum visibility online through internet marketing and search engine optimization (SEO). The team at Lawyer SEO Marketing can assist your law firm with Social Media Marketing, Google Pay Per Click Advertising, Organic SEO, Legal Blogs, Web 2.0 Style Press Release Distribution, Video Marketing and much more.
To learn more about Lawyer SEO Marketing visit http://www.lawyer-seo-marketing.com or call 877-475-1736 to speak with an expert about your law firm’s social media marketing campaign.