Hirsberg brings his advertising and marketing acumen to the game publisher
July 14, 2010 — Activision Blizzard Inc. has hired Eric Hirshberg to be Chief Executive Officer of Activision Publishing, effective Sep. 7, 2010.
Hirshberg joins Activision from advertising agency Deutsch LA where he served as Chief Executive Officer and Chief Creative Officer. In this new role, Hirshberg will oversee Activision Publishing’s operational management including its studio, product development functions and consumer marketing activities.
“In contemplating the requirements for the role of Activision Publishing’s new CEO we believed it was vital to have a leader who was a dedicated gamer, inspired creative thinker, and possessed the ability to manage and lead creative talent in a manner that produced both superior products and provided superior shareholder returns,” stated Robert Kotick, Chief Executive Officer of Activision Blizzard.
“Eric’s experience helping to develop strategies for his clients like Sony’s PlayStation, Direct TV and HTC have given him unique exposure to video games, subscription-based entertainment and the delivery of mobile content.”
Hirshberg was inducted into the American Advertising Federation’s Hall of Achievement in 2007, and was named the WSAAA Leader of the Year in 2002 and 2006.
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