09/10/2009
Kevin Quinlan, legal marketing strategist and CEO of Legal Website Design company Cepac.com discusses the need for personal injury attorneys to have a comprehensive Internet marketing strategy that keeps pace with consumer search trends and search terms.
In the highly competitive world of personal injury attorneys success or failure in the growth of a practice can be a direct result of how robust a law firm’s presence is on the Internet. Gone are the days when potential clients relied heavily on their local yellow page ads to find an attorney, or almost any other service, and law firm websites could be just a passive online brochure. To compete on the web today websites must be aggressively proactive and address trends in consumer search habits, such as social media, web videos and fulfill their need for knowledge.
In order to successfully grow a practice, law firms require a clear Internet marketing strategy that must include more than just building and launching an attractive website lawyer websites design. Passively waiting for potential clients to find you will not deliver an abundance of prospects or lead to a successful growth curve.
To ensure success, personal injury attorneys must partner with lawyer Internet marketing experts that have the specialized experience and knowledge to understand the unique target market and goals of law firms in today’s market. Their knowledge must also run deep when it comes to Google’s technical and ethical guidelines that provide the framework to develop websites that reflect the brand essence of each firm, build architecture that is user and search engine friendly, and then aggressively attract prospects and convert them to clients.
On a daily basis, thousands of consumers search the Internet for answers to their legal questions and problems that in many cases also reinforces their need for the assistance of a skilled attorney. Naturally, the goal is to increase your law firm’s website rankings to the top of page one for search terms that are relevant to your firm’s practice and clientele. In addition, by building a site that is rich with content that addresses the questions injured consumers have and personalizes the experience through the use of web videos, the ideal is to increase conversion rates for new visitors.
Through the use of SEO best practices and proprietary technology Cepac has a winning track record of improving website rankings, increasing the quantity of new visitors to legal websites and meeting the goals that have been outlined by your firm. Our private label newsroom product, Smart News Technology, provides a unique combination of the creation of additional website pages with fresh content and link building from a network of top quality sites.
With more than 20 years working exclusively with plaintiffs’ law firms, Cepac has a seasoned team of legal marketing experts including SEO specialists, designers, programmers, content/news writers and award winning TV/video producers that make Cepac uniquely qualified to partner with your firm to develop a comprehensive Internet marketing strategy that can catapult your firm’s web presence to the next level.
