/CEPACLaw.com/Kevin Quinlan/ 07/28/2009
Attorney TV marketing maven, Kevin Quinlan says “New research shows the power of video testimonials for law firm marketing to influence internet users browsing web sites and video sharing sites”
If your law firm had any doubts about the power of client testimonial web-videos for law firm marketing, recent research by Nielsen Online should put them to rest. According to a consumer survey of over 25,000 Internet users in 25 countries, 90% of consumers indicated that they trusted recommendations from people that they are familiar with while 70% trusted consumer opinions posted online. TV advertising still garnered a 62% degree of trust and most advertising media also have higher levels of trust.
As the Internet has evolved, consumers on social networking sites, forums, blogs and discussion groups have generated more and more content. This has resulted in a new form of word-of-mouth between consumers with similar interests. It is believed that it has also had an impact on the style of advertising message conveyed-related more to real consumer experiences.
If consumers are more reliant on web based opinions, your law firm could benefit from video testimonials featured on your law firm’s website and posting optimized videos on video sharing sites like YouTube.
Aside from providing helpful information that positions your law firm as an authority and assists in making the decision to hire your firm, the powerful boost provided by testimonial web videos can be the difference between missing out or converting a new case. The value of testimonial web videos on YouTube or Facebook is two-fold; the capture and conversion of prospects currently looking for an attorney and the grooming of younger users who are tomorrow’s potential clients.
That said, knowing how to use a video camera is not the equivalent of professionally producing web videos that effectively convey your brand nor will it produce a refined video testimonial by a client. Virtually every client needs to be interviewed, prepared and professionally edited so that his or her true story of recovery can be told in the most compelling manner possible.
Our legal website design for lawyers is proud to offer our clients and full service television and web video production and optimization. Our award-winning advertising creative professionals deliver sound advertising campaigns built on strategy and vision. When it comes to TV and web video production for law firms, we believe in out-of-the-box thinking and high production values. We deliver quality.
For more information on SEO, TV or web video production or Internet marketing for attorneys, contact Kevin Quinlan at cepaclaw.com
Press Release Contact Information:
Kevin Quinlan Phone: 561.313.7410