The new Mail Shop in a Box program by Xerox Corporation is a hit with all clients. It is one of the easiest ways to update the commercial and quick printers and add mailing services to them. Along with this Xerox has come up with more innovations like the web based sales trainings and the very much in demand Webinars on the changing trends in the industry.
Joseph Truncale, president and chief executive officer, National Association for Printing Leadership says, “Half of the mail delivered today is direct mail. That type of volume provides a growth opportunity for printers, According to our research, printers who increasingly compete on price alone are experiencing eroding profits. There is an interest among printers in complementing offset printing with digital and mailing services, but they need the education and resources to help establish these new lines of business.”
The Mail Shop in a Box comes with a guide, which is easy to follow. There are seven simple steps, which anyone can follow .the CD Rom is interactive and has all the web links packaged at one source, which makes it convenient for the user. It guides the printers through a plethora of tasks from developing a strategic plan to educating internal staff. It helps to optimize mail piece design through demo videos and templates. This has been developed in collaboration with Bennet and Coleman. Mary Anne Bennett, president and chief executive officer, The Bennett Group says “If commercial printers want to thrive, they need to offer additional value-added services to their new and existing customer base. As clients look more to one-stop shops, it is imperative that print providers maximize business development tools like Mail Shop in a Box to build new revenue channels,”
If one wishes to have an over view of the mailbox all one has to do is to register as a participant in the Graph Expo at Chicago on Tuesday, Oct. 28, noon – 1:15 p.m. in the Hyatt Regency McCormick Place Conference Center. To register, visit http://www.xerox.com/buildyourbusiness.
