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MOO makes a mark in the print world

MOO has brought anew perspective to printing. It is an innovative way to deliver packaged goods. “We Love to print” this is what the website declares with pride and this is what Richard Moross the CEO and founder delivers. This distinctive love and unique touch of MOO can be seen on every product it delivers.

This London based company will soon be seen in US. MOO serves more than 180 countries and more than half its customers are from North America. To add to this it has its localized version in more than five languages. It revolves round a unique business model. Moross aims to provide each business with a “business card for social life’ Initially he wanted to have a business card with a direct online link. Unfortunately around this time services like MySpace and face book picked up momentum Moross was not fazed. He improvised and had a partnership with these companies /services. They were able to perform as they “really focused on building a fantastic, high-quality printed product,” according to Moross.

MOO is a phenomenal success as it seeks to make accessible an “affordable premium product,” Moross says “[We are] very particular and anal about this. The entire company gets involved in the paper selection.” At the moment there are two options available the luxurious white and the 100% recycled paper. The latter has a wide market and is popular. It is laminated with a thick matte substrate.

“It’s not enough to be a Web company that’s just about price,” Moross noted. “It has to be very high quality, and very easy to use at the same time. This is a key part of our vision. “We just want to be a great provider of print to our customers. We want to give them options, package tracking, good shipping rates, etc. And we want to be closer to them for shorter turnarounds, etc.”

MOO focuses on quality and a customer always comes back for more.

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