‘Webinars’ are the new buzzword. KBA North America has come up with a completely new and innovative way to inform present and potential customers about their unique program. Demonstrations through web cams bring home the latest training and testing programs. The printers no longer have to move from the comfort of their office in order to view the demonstrations or to see their applications being printed in the KBA press they just have to log on to the cam. It is an interactive program, which allows you to ask questions and have them answered.
Chris Travis the technology director at KBA says, “Since we started this program four months ago, we’ve had a tremendous positive response to it. Printers are enthusiastic about not having to take time away from their facility and being able to schedule a particular time to see the press in action. We’re able to set up a private, secure demonstration for as many hours as they need, at as many different sites as needed. For example, we can show a demonstration of the Rapida 106 to the president of the company in his office, to the pressroom supervisor in another location, and to the company’s sales force in a variety of locations. Especially in today’s economic climate, our program offers an economical and realistic approach for printers and their busy schedules.”
This program is easy to set up. You have to send in a request to KBA and you get your unique user name with a password. Thereafter all you need is a PC or Mac to connect. You can have a demonstration or training module of any of the three presses i.e. a Rapida 142 56-inch, a Rapida 106 41-inch, and a Genius 52 UV 20-inch press.
Bill Silber, KBA sales manager says “The new programs are very popular with our customers. Nearly all those who’ve used it had full schedules making it difficult for them to travel, especially with the time consideration for airplane flights, ground transportation, and a day out of the office. This is a unique, positive solution for both KBA and its customers.”
