The much awaited discounts on iPods, Mac computers and various other accessories were offered on Black Friday by Apple Inc. Level of discounts and price cuts were however the same as previous years and not steeper as speculated.
Consumers were kept on high excitement with an announcement of a “shopping even” named Black Friday by Apple, which is famed for its prowess in marketing strategies. There was a five to ten percent price cut on certain items. Price of the iPod was brought down to $378 which is about $21 lower than its original price. The 13 inch MacBook was sold at a price of $1200 about $100 lesser than its actual price. The most popular iPhone however was not on sale.
With appropriate proof, a shopper can avail of bigger price cuts at the Apple stores as well as other resellers according to analysts. Downtown San Francisco saw in its Apple retail stores at least 150 people lining up well ahead of the shop opening.
Certain customers like Nicolas Mac Ferran returned empty handed and disappointed at the minimal discount offered on the
MacBook he was looking to buy. Apple generally does not offer any discounts or price cuts and are also more expensive than its competitors. With the current crunch slowing down consumer spending in a big way, many desperate retailers are trying to lure them with steep price cuts.
According to the research group NPD’s vice president Stephen Baker, Black Friday saw stores selling consumer electronics busy. He also said tough economic times will not have an impact on Apple’s better performance compared to its rivals.
