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Salesforce.Com riding on Cloud Nine

It seems like the term cloud computing is now used to refer to almost everything. It is hyped to such an extent that in the currently ongoing event at the Moscone center, San Francisco, Salesforce.com’s CEO Marc Benioff seems to have joined the bandwagon.
Salesforce.com’s Clouded Dreamforce event featured a lot huge of cloud shaped balloons true to Benioff’s image of a master marketer. A lot of mist was created in the hall during his keynote to add to the authenticity and the word ‘cloud’ was interspersed throughout his speech.
With the Salesforce.com software and platform, nothing less than a movement has been created by Benioff. Dreamforce is in fact well on its way to becoming OracleWorld. The Expo hall at the event featured a lot of companies displaying their wares on the Salesforce.com’s platform. There is speculation that Xobni is working on developing something for the Salesforce.com as Matt Brezina and Jeff Bonforte of Xobni were present at the event too.
Salesforce.com is effectively trying to open doors for startups and leverages with over a million subscribers its billing relationship with the help of the enterprise as was explained earlier this year by Park Harris, its co-founder. The approach seems to be perfect projecting this as a platform specialization or more appropriate still, cloud specialization.
In the pipeline is the integration  with the social networking platform Facebook and web services of Amazon.com. Of course, Salesforce.com’s tight relationship with Google is well known. Cloud Computing briefing provides details of the Cloud’s way of operations.

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