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Marketing Expert Richard Harshaw of Monopolize the Marketplace Explains How Empathy is Used in Marketing

Everything You’ve Ever Learned About Marketing And Advertising Is Wrong. Everything You’ve Ever Heard, Everything You’ve Ever Tried, And Everything You’ve Ever Done Is All Wrong.

“If you can see life through John Smith’s perspective, you’ll be able to sell him anything he wants.” This is an old marketing adage that remains true today, according to Richard Harshaw of Monopolize the Marketplace.

If you want to be successful in sales, you need to be able to understand your customer’s needs and desires. Only then can you sell them what they really want.

To do this, you need to be able to put yourself in your customer’s shoes and see the world through their eyes. This is what empathy is all about.

Empathy is the ability to understand and share the feelings of another person. It’s one of the most important skills a salesperson can have. 

To find the perfect client, think about who would be the most to benefit from your product or service. You should consider the needs and wants of your target customer, as well as how your product/service might meet them. Consider the demographics of your ideal customer, including their location, age, gender, financial status, and gender.

  • View your service or product from the customer’s perspective
  • Think about who needs and wants your product or service
  • Find out the Demographics for Your Ideal Client
  • You can use data to find potential customers who meet your criteria
  • For your ideal client, create a customer profile
  • Market and Sales Strategies to Reach Your Ideal Customers

Define the appropriate customer for what you offer

How old, what is your client’s occupation, education, and business? How is their income and financial situation? What is their personal and work situation? This information will help you to get a better understanding of your client and the best approach to reach your goal.

Identify the Benefits Your Customer Wants in Your Product

Although your clients will be able to benefit in many ways from your product or service, not all are essential. It is important to identify which benefits will meet a client’s immediate needs or improve their lives. It is important to be able answer the question “Why should my client buy from me?”

Geo-Targeting allows you to pinpoint the exact location of your ideal customer.

Is the client near the place where you will be performing the service? Is their address correct? What is their address? Where will they be when you purchase your product or service?

Find out when your ideal audience bought your item or service with specificity.

What is it about your customer’s work and life that motivates them to purchase your product? What time of day, week, month or season does your customer buy? It is an excellent opportunity to find out what motivates your customer to buy. These data will help you to determine when to intervene and assist your client.

Determine the Buying Strategy of Your Customer

What role does your customer play in using your product or service? What is your client’s preferred method of purchasing? What has the customer done to acquire similar goods or services in the past? How does the customer decide to purchase your merchandise?


Don’t stop once you have identified your ideal customer. Your primary goal is to reach those clients to increase your business. You should keep their information in mind. This information should influence every decision and action that you make as a small business. Must read 

Monopolize Your Marketplace: Separate Your Business from the Competition Then Eliminate Them

Bottom Line

Once you have identified your target consumer, you can use the KISS PR Press Release Distribution to reach out and interact with them.

About KISS PR Press Release Distribution

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Monopolize Your Marketplace: Separate Your Business from the Competition Then Eliminate Them

by Edward Earle and Richard Harshaw

This content is published on behalf of the above source. Please contact them directly for any concern related to the above.

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