Connect with us

Hi, what are you looking for?

Business News

A Digital Advertiser’s Holiday Checklist

Goodway Group shares tips for advertisers on how to maximize the effectiveness of digital holiday ads.

Dallas, 12/01/2015 /SubmitPressRelease123/

Goodway Group Offers Tips on Maximizing the Effectiveness of Digital Holiday Ads

JENKINTOWN, PA – (Dec. 02, 2015) – Just like Santa has a holiday checklist, Goodway Group does too. The programmatic ad tech firm is delivering a handy checklist of what brands need to consider when deploying digital ads during the holiday season.

“Digital experiences represent 48 percent of the total time consumers spend with media. So it is imperative to develop a plan that focuses on how and where consumers are absorbing information,” says Jay Friedman, chief operating officer of the Goodway Group. “It’s important to capitalize on these consumer wants and needs, especially during the holiday season, to ring up the jingle.”

With that in mind, Goodway Group offers five key checklist items for digital advertising:

1.    Specialized keywords in pay-per-click (PPC). Holiday shoppers are now searching for items and categories that they don’t normally search for during the rest of the year. Relying only on data from previous months to create a plan simply won’t take into account the unique searches that happen this time of year.

2.    Place a heavy focus on mobile. Larger retailers should place a heavy focus on mobile, as it is on par with desktop for reaching a desired target market segment. Have consideration for those who search their smartphone while in the very act of shopping!

3.    Give enough lead time. Use specialized keywords in PPC for search traffic, and get advertising started with enough lead time in order maximize its potential. How much lead time? At least a week.

4.    Start media now. Advertisers are sorely mistaken when they think that turning advertising on means more sales and turning it off means less sales. There is at least one week of lag time in behavioral effect from advertising.

5.    Publishers should limit excessive use of ads. Publishers should not overload their site with too many ads or nonrelevant messaging. It will give short-term gain, but hurts in the long run because frustrated site visitors may turn to ad-blockers for relief.


About Goodway Group

Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.

Media Contact:

Jo Trizila

TrizCom PR

Office: 972-247-1369


#GoodwayGroup #Trizcom


News Provided By: Submit Press Release 123 

Social Media Tags:ad network, ad platform, ad revenue optimization, ad serving, ad tech, advertising agencies, advertising algorithms, audience targeting, audience building, banner advertising, banners, display banners, Behavior Match(Tm), Behavioral targeting, BT, brand safety, campaign development, campaign strategy, contextual targeting, conversion optimization, conversion, conversion attribution, CPM, CPC, CPL, CPA, eCPA, completion rate, digital campaign, digital expertise, digital marketing, digital media agency, digital media expertise, digital media technology, digital media digital, display advertising, Doubleclick Channel, Partner, partner, fraud prevention, geo-fencing, geo-targeting, Goodway Group, Goodway,Goodway Stack, impressions, in-app, mobile web, IP targeting, managed-services programmatic partner, media buyers, media planning, media variables, mobile advertising, mobile targeting, native advertising, paid search, performance metrics, PMP, private marketplace, Deal ID, pre-roll, programmatic media, programmatic, retargeting, site retargeting, domain retargeting, dynamic retargeting, RTB, real-time bidding, Search marketing, SEM, SEO, targeting, video, viewability, FBX, Facebook Exchange, Paid social media, social media buying, IAB Quality Assurance Guidelines, IAB QAG, IAB compliance, DSP, demand-side platform, Analytics, data analysis, campaign analytics, advanced analytics, Digital media strategy, Tier II Automotive, Tier III Automotive, local media, local digital, local market, DDL, D2D, Trading desk, independent trading desk, Multi-screen, cross-screen

Newsroom powered by Online Press Release Distribution –

Like Us on Facebook

You May Also Like


State would join dozens of others in enacting legislation based on federal government’s landmark whistleblower statute, the False Claims Act

press release

With a deep understanding of the latest tech, Erbo helps businesses flourish in a digital world.

press release

#Automotive #Carbon #Canister #Market #Projected #Hit #USD New York, US, Oct. 24, 2022 (GLOBE NEWSWIRE) —  According to a comprehensive research report by Market...

press release

Barrington Research Analyst James C.Goss reiterated an Outperform rating on shares of IMAX Corp IMAX with a Price target of $20. As theaters...