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McClain Concepts Blog Examines Contrasts Between Hype and Excellence

Today’s over the top marketing campaigns seldom live up to their promises. One OC Consulting firm separates the flash from the pan.

07/27/2012 // (Blog: diyinstitute) // Mission Viejo, CA, US // McClain Concepts

One study recently showed that pop music is indeed getting louder and sounding the same. McClain Concepts, an Orange County consulting group, says that the problem is not just in music, but in the greater culture at large. More specifically, flashy campaigns generally mask a lack of quality or are designed to minimize inherent flaws.

Read the full story on:OC Business Consulting: Volume no Substitute for Quality

A team led by artificial intelligence specialist Joan Serra at the Spanish National Research Council ran music from the last 50 years through some complex algorithms and found that pop songs have become intrinsically louder and more bland in terms of the chords, melodies and types of sound used.

Pop Music Too Loud And All Sounds The Same: Official

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Everything You've Ever Learned About Marketing And Advertising Is Wrong. Everything You've Ever Heard, Everything You've Ever Tried, And Everything You've Ever Done Is...

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