Medela launches Buy One, Give One campaign

McHenry, Illinois, July 26, 2022 (GLOBE NEWSWIRE) — Medela, the most trusted breast pump brand^** , today announced a buy-one-give-one campaign starting August 1, 2022 to benefit breastfeeding families in recognition of World Breastfeeding Week. For each item purchased from Medela’s Amazon store Between August 1st and August 15th, Medela is donating an essential item for new mothers^* to Good + foundationa non-profit organization and longtime partner of Medela dedicated to providing essential equipment, products, clothing and educational services to families in need across the country.

World Breastfeeding Week (WBW) is a global public health campaign held August 1-7 each year to raise awareness and encourage action on breastfeeding. This year’s theme is ‘Accelerate Breastfeeding with Education and Support’. Alongside the Buy One, Give One campaign, Medela has also launched a limited episode podcast – The Amazing Science of Breast Milk– to share the value of mother’s milk. These initiatives reflect Medela’s ongoing commitment to support new parents from pregnancy to breastfeeding.

“We must do our part to provide expectant and new parents with the support they need to understand the benefits of breast milk,” said Jeff Castillo, Medela’s Executive Vice President of the Americas. “Through our Medela Cares program, we are committed to contributing to solutions that improve infant and maternal health, and we’re excited to extend the important work Good+ is doing to families across America through this buy-one give -Advance a One Model that benefits the families you serve.”

According to Good+, one in four children supported by Good+ donations each year is under the age of one, making donations of resources that support breastfeeding vital to their mission. “With all the pressures of raising a child, the last thing to worry about is moms…