Zev Asch’s mission and purpose are one and the same: to change the lives of business owners by helping them grow their companies and achieve a healthy work-life balance. The result, he notes, directly impacts employees as well, a win-win scenario for all.
Listen to the complete interview of Adam Torres with Zev Asch at Mission Matters Business Podcast.
How did your entrepreneurial journey begin?
Asch explains that in his early childhood, he lived in Tel Aviv, Israel where his father had a small grocery store. The store was literally surrounded, one block in every direction, by other grocery stores. Watching his father fight for survival, planted the seed of entrepreneurship for Zev that would sprout later on.
First, he bided his time in the corporate realm gaining experience growing multiple companies over a three-decades career while always staying focused on his goal to one day own his own business. In Jan 2012, after putting three kids through college, he resigned from a six-figure executive position, took a leap of faith and funded his business from his savings.
Zev Asch Small Business Consulting & Management
A coach or mentor is as essential in businesses as in sports, Asch says. He references a TED Talk given by Bill Gates in which Gates stresses the need for a coach, explaining that a coach can provide objective guidance entrepreneurs need in order to balance out their own biases and assumptions about themselves and their business.
Even owners of $70-million companies have their own coaches, he notes, stressing the importance of relying on experienced advice when faced with ongoing challenges of how to grow a business. Asch notes that this equally applies to both successful and struggling companies. With 20+ years in the medical industry, Asch has steep expertise in that realm, but notes how universal some experiences and lessons can be. As a result, he’s strategy was to be a generalist rather than be pigeon-holed to a specific industry.