Illumination Research announces West Coast Expansion and Strategic New Hire

 

On the brink of their 10-year anniversary, Illumination Research, an award-winning market research & strategy firm, opens their West Coast Operations in San Francisco. This geographic expansion is being led by Brad Weiss. Brad brings nearly 12 years of research experience in insights and strategy from both the client and supplier sides. Illumination’s geographic expansion aims to strengthen its current client base in the West and provide a stronger presence in that region to gain broader reach.

 

According to Illumination founder and CEO, Karri Bass, “This expansion builds on the significant growth we are experiencing this year and is part of our overall strategy to expand our geographic presence as we continue to launch a stream of innovation into the marketplace. We couldn’t be more confident in Brad’s ability to lead our West Coast business!”

 

In his role as Senior VP – West Coast Operations, Brad will provide both current and new clients his expertise in the areas of research design, capability development and moderating/facilitating. 

 

“I am extremely excited about this opportunity to deepen current relationships as well as create new partnerships and grow Illumination in a new region.”

 

Brad comes to Illumination most recently from MarketVision Research where he had a hybrid role of client development, qualitative innovation, research design, and moderating/facilitating. He also led the firm’s social listening practice and a team of qualitative professionals. Brad has experience in quantitative and qualitative research methodologies and previously worked in Procter and Gamble’s Consumer and Market Knowledge organization with roles that spanned across consumer, shopper, and word of mouth marketing. Brad is RIVA-trained, an expert on the LearningConnect/AHA methodology, and has a BS in Marketing with an Entrepreneurship Minor from Miami University.

 

About Illumination Research: 

Illumination is a full-service market research and strategy firm, offering a diverse portfolio of innovative Qualitative and Quantitative research capabilities to help businesses create ideas that fuel growth. The company’s clients include many of the world’s largest consumer products companies and retailers, including Procter & Gamble, Nestle, and Pepsi. Illumination has a track record of delivering better and faster research through its unique capabilities and team of experts. The now ten-year-old business continues on a strong path of growth, with significant global expansion plans to serve its multinational clients. For more information about Illumination Research, please visit www.illumination-research.com or www.illumination-research.com/speedsuite. Contact us at 513.774.9531 or info@illumination-research.com.

 

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