press release

New Stainmaster Product Embraces Furry Friends, Not Furry Homes

PetProtect Carpet and Cushion System Simplifies Removal of Pet Hair

12/02/2013 (press release: CambridgePRGroup) // Burlington, MA, USA // A.J. Rose Carpets & Flooring

For many homeowners, their dog or cat can be just as much a part of the family as the humans in the household, but unfortunately they usually leave more of an impact by shedding hair and creating curious odors. To make the love of Labradors less laborious, Stainmaster carpet is launching its new Stainmaster PetProtect carpet and cushion system, which is specially designed to simplify hair removal and odor reduction.

Manufactured to be durable, stain resistant and easy to clean, the Stainmaster PetProtect carpet is made with professional-grade material that has been laboratory tested to release more pet hair than most other carpets during vacuuming. Meanwhile, opting for the Stainmaster carpet cushion barrier helps prevent liquids from seeping into the cushion and subfloor if Spot has an accident or knocks over a glass of wine from the coffee table.

“Pet owners don’t have to sacrifice a clean and fresh home for the love of their dog or cat, because PetProtect enhances the already durable Stainmaster carpet line to make cleaning up after your furry friends an easy task,” said Barry Greenberg, sales manager of A.J. Rose Carpets & Flooring, a Greater Boston carpet dealer. “Of course, because it’s from Stainmaster, buyers can also be confident they’re getting a carpet that is very comfortable and stylish.”

The Stainmaster PetProtect carpet and cushion system is currently rolling out to flooring retailers nationwide, accompanied by an integrated marketing campaign in print, social media, digital advertising and television commercials. Backed by the popular 1960s song “I’m Sorry” by Brenda Lee, the campaign’s main TV spot features dogs and cats soiling carpet in various ways that are likely familiar to most pet owners. On social media, the hashtag #UnShameYourPet has been designated to highlight how Stainmaster PetProtect allows pets to be pets without any unnecessary scolding or shaming.

About A.J. Rose Carpets & Flooring:

Serving Massachusetts homeowners and commercial customers since 1977, A.J. Rose Carpets & Flooring specializes in flooring products and installation, offering a broad selection of carpets, area rugs and vinyl, hardwood and laminate flooring. Family owned and operated from the beginning, A.J. Rose also offers professional carpet and upholstery cleaning with the latest equipment to ensure a quality job. Visit one of their showrooms, located at 136 Cambridge Street (Route 3A) in Burlington and 599 Worcester Road (Route 9 West) in Natick, or find them online at They can also be liked on Facebook at or reached by phone at 781-272-7600 in Burlington or 508-652-0770 in Natick.

Social Media Tags:Stainmaster carpet, Boston carpet dealer

Newsroom powered by Online Press Release Distribution –

You May Also Like

press release

With a deep understanding of the latest tech, Erbo helps businesses flourish in a digital world.


State would join dozens of others in enacting legislation based on federal government’s landmark whistleblower statute, the False Claims Act

Health News

The cosmetic and facial plastic surgery practice is hosting a grand opening celebration and ribbon cutting for its new Chattanooga state-of-the-art location.

press release

#Automotive #Carbon #Canister #Market #Projected #Hit #USD New York, US, Oct. 24, 2022 (GLOBE NEWSWIRE) —  According to a comprehensive research report by Market...

Exit mobile version