press release

Holiday Win for Coventry Couple

A Coventry couple will return to the country where they celebrated their silver wedding anniversary after winning a luxury holiday in Egypt.

07/17/2012 (press release: OnlinePR) // Dan Adey

A Coventry couple will return to the country where they celebrated their silver wedding anniversary after winning a luxury holiday in Egypt.

Retired quality manager Roger Dax, aged 69, and his wife Janet, 68, from Binley, scooped the seven nights all-inclusive break in Sharm El Sheikh courtesy of The Midcounties Co-op Travel and Red Sea Holidays, the Egyptian holiday specialist.

Roger entered a free prize draw at Midcounties Co-op Travel’s newly acquired branch in Bull Yard, Coventry, and the lucky couple will take up the prize at the five star Grand Hotel in November.

Red Sea Holidays’ Grand Hotel is in the Ras Um Sid/Hadaba area of Sharm El Sheikh, around 30km from the airport. The hotel is set in landscaped gardens overlooking a private beach with jetty access to the sea and the coral reefs. It is ten minutes from both Naama Bay, with its sandy beaches, and the Old Market area.

“I’ve never won anything like this before. I could not believe it,” said Roger.

“We holidayed in Egypt 23 years ago when we stayed in Cairo and also cruised down the Nile for our silver wedding anniversary. We have never been to the Red Sea side and we’re really looking forward to staying at the Sharm El Sheikh resort.”

The well-travelled couple have been booking their holidays at the same Coventry travel branch since that first trip to Egypt. The branch was formerly owned by another co-operative society, Co-operative Group.

Roger visited it again when it changed hands and he signed up to become a member of The Midcounties Co-operative. He was encouraged to put his name down for the draw but told staff he would never win.

Lyndsey Prestleton, Manager of the Coventry branch said: “We’re delighted that it was one of our customers whose name was picked out for this great prize. We’re sure Roger and Janet will enjoy their holiday and we look forward to hearing all about it.”

The draw was run in seven branches which The Midcounties Co-op Travel acquired as part of its aim to become one of the best independent travel retailers in the country. The shops were being closed following a network review after the merger of Thomas Cook, Co-operative Group and Midlands Co-operative.


Notes to Editors

The United Nations General Assembly has declared 2012 as the International Year of Co-operatives, highlighting the contribution of co-operatives to socio-economic development, particularly their impact on poverty reduction, employment generation and social integration. The Year will highlight the strengths of the co-operative business model as an alternative means of doing business and furthering socio-economic development.

For more details call Lorna Bishop at Seal on 0121 616 5800. Visit

About the Midcounties Co-operative

The Midcounties Co-operative has its headquarters in Warwickshire, with trading outlets in Oxfordshire, Gloucestershire, Wiltshire, Shropshire, West Midlands, Worcestershire and the surrounding counties.

The Society’s trading groups are food retail, funeral, travel, pharmacy, childcare nurseries, employee benefits and energy. The Midcounties Co-operative is the largest independent co-operative society in the UK and has more than 470 branches, and 245,000 active trading members. It is in The Sunday Times Best 100 Companies To Work For list for the second year running.

The Society’s mission statement is ‘To be a successful consumer co-operative working towards creating a better, fairer world, and to enhance the lives of our colleagues, members, customers, and the communities we serve’.

About Co-operative Travel

Co-operative Travel offer a variety of holidays, flights and hotels. They are providers of cheap package holidays, cheap ski holidays for that winter break or city breaks in Europe for some summer sun.

For more information, please contact:

Dan Adey

01922 700048


Social Media Tags:Midcounties Co-operative, cheap package holidays, city breaks in Europe

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