ClickThrough Marketing steps up to the plates to help WWRD

WWRD United Kingdom, owners of Wedgwood, Waterford and Royal Doulton, has appointed ClickThrough Marketing to help improve its search engine rankings.

WWRD United Kingdom, owners of Wedgwood, Waterford and Royal Doulton, has appointed ClickThrough Marketing to help improve its search engine rankings.

12/20/2011 // Lichfield, Staffordshire, UK // GTucker // Alistair Harris

WWRD United Kingdom, owners of Wedgwood, Waterford and Royal Doulton, has appointed ClickThrough Marketing to help improve its search engine rankings and reach online customers more effectively.

As leading provider of luxury home and lifestyle products worldwide, WWRD manufactures, distributes and sells quality crystal and china glassware, gifts and accessories. Its extensive range includes a number of collaborative ranges from high-profile names such as Jasper Conran, John Rocha, Vera Wang and Gordon Ramsay.

Chloe Challinor, eCommerce merchandising manager at WWRD United Kingdom, said: “WWRD continues to embrace emerging online technologies.

“We are confident that by working with ClickThrough Marketing we can create a superior user experience for our consumers and enhance our online presence.”

Since 2004, ClickThrough Marketing has helped clients in more than 30 countries improve sales and search engine traffic with proven search marketing techniques and clear, informed advice.

As part of their association with WWRD, ClickThrough Marketing will offer expertise in search engine optimisation, conversion optimisation and online content generation.

Phil Robinson, commercial director at ClickThrough Marketing, remarked: “We are delighted that WWRD has chosen to work with us. We look forward to developing a tailored internet marketing approach together, that we are sure will meet their expectations.

“We will focus on developing new, effective strategies which will simultaneously increase search engine traffic and encourage conversions,” he added.

ClickThrough Marketing’s appointment with WWRD is the latest triumph in what has already been a successful year for the leading online marketing company. In the last 12 months, ClickThrough Marketing has signed prestigious contracts with Nectar, Comic Relief, Selco Builders Merchants and Rosslyn Analytics, amongst others.

Notes to Editors:

Further Contact: Alistair Harris, Content Manager at ClickThrough Marketing

Telephone: 01543 410 014


About ClickThrough Marketing

ClickThrough Marketing ( is a search and internet marketing agency specialising in conversion optimisation. Since 2004, we have helped clients in the UK, USA and Europe reach new customers, using our proven, ethical search marketing know-how. We pride ourselves on giving honest, actionable internet marketing advice and online PR services. Whether you are thinking of changing your search or digital marketing agency, or just looking to improve your online conversion rate, our team of search conversion experts can help.

About WWRD

As the leading provider of luxury home and lifestyle products, WWRD (Wedgwood Waterford Royal Doulton – manufactures, distributes and sells luxury home and lifestyle products to a global market.

Combining centuries of experience with trusted, well-recognised brands such as Wedgwood, Royal Doulton, Johnson Brothers, Minton and Waterford, WWRD is known for its elegant crystal glassware, china and dinnerware, cutlery and ornaments.

Thanks to its unique licensing arrangements, WWRD produces products in collaboration with high-profile designers and innovators in the home and lifestyle market, including Jasper Conran, John Rocha, Vera Wang, Monique Lhuillier, Michael Aram and Gordon Ramsay.

WWRD products are distributed through independent retailers throughout the world, including the UK, USA, Canada, Japan, Australia and Ireland. It employs over 3,700 people worldwide.

Social Media Tags:wwrd, wedgwood, royal doulton, waterford crystal, seo, internet marketing, search engine optimisation

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