08/11/2011 // Manchester, Greater Manchester, United Kingdom // AndrewAdams // Sara Bagley
UK digital marketing agency Lakestar Media has been chosen by holiday company Warner Leisure Hotels to produce a comprehensive online marketing campaign to increase its revenue online.
Warner Leisure Hotels, part of the Bourne Leisure Group, is keen to introduce its extensive selection of unique, adults-only breaks to a wider audience and will work with Lakestar Media to execute a range of online marketing strategies including search engine optimisation, paid search, affiliate marketing and display advertising.
It is important to Warner Leisure Hotels to maintain a strong relationship with the needs and behaviours of potential customers – and with a recent study by research body YouGov showing that 67 per cent of British holidaymakers now find travel information via the internet, a robust online presence is essential.
Jason Riseborough, Head of Online Marketing at Warner Leisure Hotels, said: “Digital marketing is absolutely vital to sales in the UK holiday market. It’s therefore natural that we have chosen to work with a company like Lakestar Media, which has the premium expertise we need to create a targeted, effective customer acquisition strategy using a variety of channels.”
Neil McKay, CEO of Lakestar Media, said “This is an exciting appointment for Lakestar Media and we are looking forward to working with one of the UK’s most prestigious brands. As an agency we have considerable experience within the travel sector and our team is committed to helping Warner Leisure Hotels achieve its goals.”
For more information please contact Sara Bagley at Lakestar Media on 0161 874 7210 or email email@example.com
About Lakestar Media
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services as well as being an SEO agency, these include social media, pay per click services (PPC), affiliate marketing, display advertising and news feeds for its clients.
Further information on Lakestar Media can be found at www.lakestarmedia.com.
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