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Shoppers bag a bargain at Buyitdirect

The UK’s latest online store for home and business electricals aims to make it easier than ever for shoppers to bag a bargain. is a new one stop shop selling everything from cheap televisions and kitchen appliances to affordable laptops and mobile phones.

The website, which is owned by the Easycom Group, which also operates a series of award-winning, specialist websites including laptopsdirect, directTVs and iviewcameras, launched in January.

It aims to bring its popular range of products under one roof to offer a better service to customers who want to order more than one appliance.

Marketing Manager Mark Kelly explained: “Online shopping is increasingly popular because it offers a far more relaxing experience than the High Street. People can browse through our products without a sales person breathing down their necks.

“We offer a much wider range than you can get on the High Street, so where shops might have two or three models, we have hundreds. And because we are able to buy the products at competitive prices and have few overheads, we can pass the savings on to our customers.

“People are very careful about spending money at the moment so they are coming to websites like buyitdirect in search of a bargain.”

The buyitdirect site is packed with useful information about each product to help buyers make an informed choice about which make or model will suit them best.

The laptops range includes Macbooks and well known brands including Toshiba, Samsung, Sony and Acer, as well as refurbished laptops, accessories like laptop bags and chargers and even laptop insurance.

There is also a wide selection of special products such as ergonomic laptop stands and mice and big key keyboards and the company sells warranty packs and technical support.

Televisions are one of the site’s biggest selling items and the range features LCD TVs and plasma screens up to a massive 103 inches, along with wall brackets, TV stands and cables.

But buyitdirect doesn’t just sell televisions – the site also includes also loads of advice to help shoppers decide which models to choose for different rooms in the house and cuts through the jargon you see elsewhere to explain different technologies like high definition and the difference between plasma and LCD.

The huge range of household appliances on offer – many at significantly discounted prices – includes range ovens, microwaves and dishwashers, as well as smaller items like vacuum cleaners and food processors.

Buyitdirect offers customers three different ways to buy – they can order online, phone and speak to trained staff who can offer expert advice about every product, or visit the company’s impressive showrooms in Huddersfield, West Yorkshire, and Huthwaite, Nottinghamshire.

Look out online for extra bargains at buyitdirect’s clearance sale. Visit

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