Advertising pays! That’s what one believes and that is what statistics prove. Surprisingly it is hard to convince Attorneys especially personal injury attorneys that it is necessary to do so. They feel that a six month stint on TV or getting their website optimized for a certain period is enough.
It is not, for public memory is short. The name, which is seen often, stays. And the name, which is advertised, is the one that is best known
Personal injury is a need-based demand. No one goes to an injury lawyer unless one has a problem. So injury lawyers need to advertise for two reasons.
Firstly, they need to have top of the mind awareness. When one thinks of an injury lawyer it should be your firm, which comes first to mind. People normally recall what they have seen/heard or read about recently. So if you’re advertising after a gap you will lose to your rival.
Secondly, being a need driven service, no amount of promotions or offers will have people visiting you unless they NEED to. One thinks of an injury lawyer unfortunately is only when there is an injury. This is all the more reason to keep your visibility up. When the time comes your name should be the one, which is remembered. The greater awareness formula works for this field too.
You cannot predict a catastrophe and you cannot predict the need. You need to advertise to be the first and the most popular.
By: Dipika Hata — Dallas Website Design, SEO Company