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Google Analytics: A useful tool for marketing campaign

Having a site and getting a sufficient amount of web traffic to it is not really enough. The conversion rate is of utmost importance. In simple words, you have to understand that may be a large number of visitors are visiting your website but what percentage of these visitors is really buying your products or services.

Finding this out manually is indeed not possible. In contrast, there are some tools for traffic analysis which help in identifying where the website visitors are coming from really but the data given by these tools are not easily understandable by a lay person. This is where comes in the need for Google Analytics. A large number of business people around the world are using this option of mega-search engine. This tool is able to tell three basic things: first of all, it tells from where the website visitors are coming, secondly, it tells what their sources to locate your website are and thirdly, it tells the kind of web pages they have visited.

Now after understanding how the tool works, you must know how this tool can bring profits to you. At present, a large number of services related to business are offered by the Google and one among them is the Adwords campaigning. Since it needs some investment from side, you obviously want to ensure that you are getting the most benefits out of it. Google Analytics is helpful in informing the kinds of advertisements usually clicked by the users and the keywords that most of the visitors use. In this way, you will be able to know what you have to optimize, what you can retain and what you should remove from the online marketing drive.

In order to find more information regarding Google Analytics, you can visit www.google.com/analytics or you may access it by clicking on the tab which may be found in the Adwords login accounts of the users.

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