06/21/2012 (press release: CambridgePRGroup) // Raynham, Mass. // Mastria Subaru
Subaru achieved its best-ever May sales in the United States last month, but according to vehicle-pricing site TrueCar.com, the automaker’s impressive performance extended beyond just the units it sold. Surpassing prior leader BMW, Subaru had the highest grade in TrueCar.com’s May 2012 Performance Scorecards, which evaluated each automaker on a variety of factors ranging from pricing and incentives to customer loyalty and market share.
Subaru earned an A+ in its May 2012 Performance Scorecard, while BMW fell into a tie for second with an A grade. Factoring into Subaru’s score were its record-breaking May sales, which were up 48 percent compared to the same month last year. Year-to-date, Subaru has moved 136,602 vehicles in the United States, a 22-percent gain compared to the same period in 2011.
“More and more buyers are realizing that Subarus offer the most complete package, whether you’re looking at reliability and capability or pricing and incentives,” said Chris Dunn, general sales manager of Mastria Subaru, a Subaru dealer in Massachusetts. “The new Impreza is a great example of that all-around appeal. It gives drivers the all-wheel-drive ability expected from a Subaru while still returning 36 mpg on the highway.”
Redesigned to become lighter, faster and more fuel efficient than previous models, the 2012 Subaru Impreza has been a popular item in showrooms since its debut last fall. Sales of the Impreza were up more than 235 percent in May year-over-year, moving 6,786 units. So far in 2012, Subaru has sold 34,677 units of the compact car, a 170-percent jump compared to the same period last year.
The Subaru Legacy sedan and Outback wagon also continued their strong 2012 sales performances last month, increasing by 23 percent and 9 percent respectively compared to May 2011. With 20,378 units tallied through May, sales of the Legacy are up 14 percent year-over-year. Meanwhile, sales of the volume-leading Outback have risen 3 percent in that same period, totaling 44,800 units.
As more buyers turn to Subaru vehicles, the automaker has created a new social guidebook on Facebook that allows owners and Subaru fans to share their favorite places and activities with each other. Called the Subaru Guide to Everything, the site allows users to post their top locations for hiking, camping and biking, as well as recommended dog parks and dining spots. It can be viewed at http://guidetoeverything.subaru.com/facebook.
“Every Subaru owner has a strong sense of adventure in one way or another, so there will be tons of great locations to be explored on the new guidebook,” added Dunn. “There are already several Massachusetts spots submitted by users that I’m sure our customers would love to check out.”
About Mastria Subaru:
Since 2004, Mastria Subaru has served its customers with outstanding Subaru service, sales and parts. With a customer-first attitude and a willingness to go the extra mile, Mastria offers Massachusetts Subaru fans a wide selection of Subarus, whether it is an Outback, Legacy, BRZ, Forester, Impreza, WRX or Tribeca. With a state-of-the-art Subaru service center, their dealership is well equipped to service all your vehicle’s repair needs. Located at 1255 New State Highway in Raynham, Massachusetts, Mastria can be reached by phone at 888-820-9015 or online at www.mastriasubaru.com, and they can be found on Facebook at www.facebook.com/MastriaSubaru.
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