Lawyer Marketing Q&A: How do lawyers and law firms get their business from a local search?

02/22/2010

If you are a business owner, chances are you get your business from online local searches conducted by people in your city or state. If you are Texas based law firm or an attorney who is practicing in Chicago, the best thing for you to do is to attract the locals in your city.

For the most part, these are the people who are actually searching for an attorney’s service when they have become injured in a car accident or are looking for a divorce attorney. Whichever the case may be, targeting the right set of clients would be the best way to generate more business for a law firm.

Similarly, if you are an Albany traffic ticket attorney, it is recommended that you target the residents of Albany or the state of New York in order to accurately focus on your target market.

As an initial web marketing strategy, it is beneficial for business to rank higher on the search engines for the area where you conduct your law practice. Narrowing down your target market to a specific local area would help your legal practice to gain web visibility both locally and nationally. Ranking for local search results is easier and you could get first page ranking faster. 

Once your website has achieved higher rankings on the search engine local web results, attempting nationwide SEO can do nothing but solidify your ranking. Though you would still get the business from local web searchers, national SEO would help in better rankings from coast to coast, and would also help in increasing competitive edge along with improving the authority of the website.

Focus on local search engine marketing and SEO, as this will help achieve greater visibility for those who are locally searching for legal services. Get more leads and more cases to improve your legal business. 

One SEO Company invites attorneys and law firms to visit http://www.OneSEOCompany.com, or call 1-888-623-6996, for more information on the Lawyer Marketing Bundle.